neoteric infomatique has kick started ‘Xperience Live’- a hands on promotion activity enabling brand positioning and awareness. It is a live demo activity that provides hands on experience of the products to the target audience, leading to overall increase in footfalls and an incremental sale which is a great channel partner value add.
Through Xperience Live, the objective is to create awareness about the products & solutions. This activity is a WIN-WIN-WIN – since brand gets visibility, channel partners get customers attention and customers get an insight into the USP of the product and can take relevant purchase decision. Here the promotion is outside partner store generating more interest and therefore visibility for the product and the channel partner. Xperience Live was conducted in 3 locations of Mumbai; CBD Belapur on 2nd May , Thane on 10th- 11th May and Vasai on 24th May,2014 respectively for promotion of specific SKUs from leading brands like BenQ, Emerson, Lenovo, LG, NEC, One for all and Umax.
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