NetApp aims to build a trusted, long-term partner ecosystem in India

HITESH JOSHI, 
DIRECTOR - CHANNELS AND ALLIANCE, INDIA & SAARC, 
NETAPP

“NetApp sees its partners as an extension of its business, and strengthening the channel ecosystem in India continues to be a top priority. Over the past few months, we have rolled out initiatives to help partners capitalise on the growing demand for cloud, AI, and hybrid multicloud solutions. We have expanded our Partner Sphere program to provide deeper training, enablement, and rewards, making it easier for partners to differentiate themselves and deliver greater value to customers. Our focus is on co-innovation — giving partners access to NetApp’s latest cloud-native, data management, and AI-ready infrastructure solutions. We are also investing in regional partner support and co-marketing initiatives in India to build stronger go-to-market motions. By simplifying engagement models, increasing agility in deal support, and creating more opportunities for joint growth, we’re ensuring that our partners are well-equipped to address the evolving needs of Indian enterprises in today’s AI-driven, digital-first economy.”