NEW-AGE CMOS WILL THRIVE ON A DATA DRIVEN DECISION-MAKING PROCESS

ASHISH P. DHAKAN
MD & CEO, Prama Hikvision India Pvt. Ltd.

“Marketing plays a crucial role in our digital transformation efforts, driving the company's growth and innovation in the security industry. It helps to develop and execute digital strategies to promote our products and services, leveraging channels like social media, content marketing, search engine optimization and various other initiatives. Our myriad marketing programs engage with customers through various touchpoints, providing support, answering queries, and gathering feedback to improve products and services. In pursuit of marketing, we promote bespoke products and solutions, showcasing their features, benefits, and applications to potential customers.

Our various marketing initiatives foster partnerships with ecosystem partners, dealers and distributors to expand the brand’s reach and offerings. We also leverage advanced technologies like AI, automation, and analytics to enhance marketing initiatives to optimize outcomes. We rely on various advanced marketing tools and resources to navigate market trends, identify potential opportunities, and optimize marketing strategies.

The evolving Role of CMOs

The future role of CMOs in business strategy is rapidly evolving. They can help in bridging the gaps in strategy and operations. The future CMOs will need to connect marketing strategy to operational execution, focusing on differentiation and optimizing the customer journey to drive growth. It will be an opportune time for Data-Driven decision-making for CMOs. Leveraging data analytics and AI will be crucial for CMOs to make informed decisions, predict trends, and personalize customer experiences. Collaboration and agility will be the key success factors. The future CMOs will need to work closely with other C-suite executives, such as CEOs and CIOs, to drive growth and innovation.

To sum up, the future CMOs will have to leverage new technologies like generative AI, quantum computing, and predictive analytics to enhance marketing strategies and customer engagement.”