Newly launched Flipkart Black to compete with Amazon Prime

Flipkart has launched Flipkart Black, a paid subscription aimed at competing with Amazon Prime. Priced at ₹1,499 for a year and with membership valid for 365 days, the plan combines shopping, travel, and entertainment benefits. The plan can be renewed annually.

The highlight of Flipkart Black is a complimentary one-year YouTube Premium subscription, which includes ad-free videos, offline downloads, background play, and access to YouTube Music. This benefit remains active only during the membership period and is limited to one YouTube account.

Other perks include -

·         Exclusive Flipkart Black Deals on premium appliances and gadgets

·         ₹1 rescheduling and cancellation on Cleartrip and Flipkart Travel bookings

·         5% SuperCoins cashback on every purchase

·         Extra 5% off on every order (up to ₹1,000) using SuperCoins

·         Early access to major shopping events

·         15% instant bank offers during early-access periods

·         24x7 priority customer support with no queues or bots

Flipkart Black is however different from Flipkart Plus, which is a loyalty program that rewards frequent shoppers with savings and benefits based on purchases. Flipkart Black, on the other hand, is a premium paid membership tailored for affluent, digitally native customers who value instant access, personalization, and premium experiences.