Nokia and Vodafone have joined hands to launch Nokia Life Tools services targeted at providing Indian consumers with access to relevant content on agriculture, education, healthcare and entertainment. This tie-up between two leading companies in the telecom sector represents a wide scale distribution model that will empower Vodafone Subscribers with access to life improvement Nokia Life Tools services available in a simple icon-based, graphically rich user interface.
As part of the association, relevant content in the areas of agriculture, education, healthcare and entertainment will be offered starting at Rs.30 per month to the growing rural and semi-urban mobile consumers. Vodafone customers will be able to seamlessly activate Nokia Life Tools across areas with network availability.
Speaking on the announcement, V. Ramnath, Director - Operator Channel, Nokia India, said, "Filling in the information gaps with Nokia Life Tools, we strive to contribute towards empowering people in the emerging markets with the right tools to help them make informed decisions in their daily lives.
Commenting on the launch, Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar Ltd., said, "We are proud to be associated with Nokia to offer Nokia Life Tools services focussed on India's rural and semi-urban market. Through this alliance, Vodafone will be able to bridge the information gap by providing access to information on agriculture, education, healthcare and entertainment for our customers in rural markets."
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