Facebook has announced that it will now let its content creators put ads to their short video content. In a blog post they said it was their aim to help content creators diversify their revenue on the platform.
The blog said, "Content creators - digipubs, video creators, gaming creators, media companies, cultural institutions, businesses of all sizes and more - build vibrant communities on Facebook. We want them to have the tools and support they need to earn money and thrive, whether creating and sharing content is a primary business, one of many revenue streams, or a lifeline that’s kept their business afloat during the pandemic.”
On this Facebook said:
● Earn revenue from short-form video: Making it possible for content creators to monetize all video types and testing sticker ads in Stories.
● Opening monetization to more content creators: Updating our in-stream ad eligibility so more video creators can access the program, opening access to in-stream ads for Live and expanding paid online events and fan subscriptions to more countries.
● Accelerating fan support: Making it easier for content creators to get access to fan support while growing consumer adoption via free Stars giveaways to viewers.
Video creators will now be able to earn money from videos as short as one minute long, with a minimally interruptive ad running at 30 seconds. For videos three minutes or longer, an ad can be shown 45 seconds in. Previously only three-minute or longer videos could monetize with in-stream ads, with an ad shown no earlier than 1 minute.
To join Facebook's in-stream ad for video-on-demand program, pages must now have 600,000 total minutes viewed from any combination of video uploads – on-demand, Live and previously Live – in the last 60 days. There also should be 5 or more active video uploads or previously Live videos.
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