Nupur Sharma
Head, Brand Strategy & Advertising
India & SAARC, Cisco
Branding is a disciplined process used to build brand awareness and extend customer loyalty. Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition, and give employees the best tools to reach customers is the reason why companies leverage branding. Companies look for ways to connect emotionally with customers, become irreplaceable and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them and believe in their superiority.
