OnePlus is reportedly planning a phased withdrawal from every market outside China, with an exit from the US and Europe expected to begin within days and a departure from India following by 2027. The operations in the US and Europe are set to cease as early as this week. The move is part of a wider restructuring at OnePlus's parent company, Guangdong Oppo Mobile Telecommunications Corporation Ltd. Realme, another mobile brand under Oppo's ownership, is separately preparing to withdraw from the Chinese domestic market as part of the same overhaul.
However, unlike the US and Europe, OnePlus's departure from India is not immediate. The brand is expected to keep operating in the country before winding down there at some point in 2027, giving it a longer runway in one of its more significant markets outside China.
OnePlus will continue selling phones domestically in China throughout this process, at least for now.
Oppo's decision appears to be driven by a combination of commercial and geopolitical factors rather than any single issue. From a business perspective, OnePlus has faced mounting financial pressures, with sluggish growth in key markets such as the United States, Europe, and India, where it has struggled to gain significant market share against well-established competitors.
On the geopolitical front, Chinese smartphone brands continue to face heightened regulatory and political scrutiny, particularly in the US. Adding to these challenges, OnePlus is also navigating legal headwinds stemming from a lawsuit filed by Apple Inc., which alleges the misappropriation of trade secrets, further complicating the company's position in Western markets.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.
