Optoma boasts of a Strong and Growing Channel Network across India

Vijay Sharma
Managing Director Optoma Technology

In FY25, the company aims to strengthen the channel ecosystem further by offering improved partner programs, better margins, and comprehensive support. Optoma’s focus remains on building a transparent and profitable ecosystem that enhances customer satisfaction and increases market penetration across home entertainment, education, and professional segments, ensuring a mutually beneficial channel strategy.

With the aim of building stronger relationships with local dealers, and after having operated in India for more than a decade, we opened our head office in New Delhi last year. This strategic expansion is helping us to build a robust channel ecosystem, enabling seamless operations across the country and providing more flexible, comprehensive global services to our partners.

By offering significant value to our customers, we aim to continue launching futuristic products in the Indian market in the years to come. Over the past few years, Optoma has also strengthened its relationships with partners in the country by following fair and transparent policies that ensure healthy margins while maintaining attractive pricing across our entire product range. 

These partners are the backbone of our operations and have contributed significantly to our growth trajectory. They act as our extended arms, reaching out to diverse customer segments across India.

Our Channel partner’s local presence and strong relationships enable us to access markets that would otherwise be difficult to reach directly. At Optoma, we prioritize offering our partners an equitable share of profits and supporting their growth alongside ours. Throughout the year, we organize workshops, training sessions, meet-and-greets, and large-scale dealer events in cities such as Pune, Ahmedabad, Bangalore, Guwahati, Chandigarh, Indore, and Kolkata. These events allow us to express gratitude, share strategies, and strengthen our ties with dealers and partners across India.

A VAST CHANNEL NETWORK IN INDIA

Optoma currently has a strong and expanding channel network in India covering the length and breadth of the country. We are supported by trusted partners who have played a vital role in our growth over the last decade.

In FY25, the company aims to strengthen this ecosystem further by offering improved partner programs, better margins, and comprehensive support. By launching innovative products in Pro-AV series and EDLA enabled Make in India Interactive Flat Panels, Optoma empowers its partners with high-demand offerings. 

The company is also investing in training, pre-sales and post-sales support, and marketing collaboration to boost partner engagement. Optoma’s focus remains on building a transparent and profitable ecosystem that enhances customer satisfaction and increases market penetration across home entertainment, education, and professional segments, ensuring a mutually beneficial channel strategy.

Our certification initiative evaluates partners based on their competencies and offers a structured margin system. From time to time, we introduce incentive schemes that provide higher margins and unique experiences for our partners. Our responsive sales and service team offers prompt assistance, including local marketing efforts and brand awareness activities.

At Optoma, we evaluate our partners not only on sales performance but also on key factors such as channel maintenance, Tier II & III partner development, cross-selling potential, and the adoption of unconventional channels. 

We are committed to enhancing our partners’ knowledge and capabilities by offering educational workshops, product information, and market insights—enabling them to effectively communicate Optoma’s value to clients