Oracle to acquire ATG

Through a cash merger for $6.00 per share, or approximately $1.0 billion, Oracle has agreed to acquire Art Technology Group. The transaction is subject to stockholder and regulatory approval and other customary closing conditions.

Thomas Kurian, EVP, Oracle Development, commented, "Driven by the convergence of online and traditional commerce and the need to increase revenue and improve customer loyalty, organizations across many industries are looking for a unified commerce and CRM platform to provide a seamless experience across all commerce channels."  

Bob Burke, President & CEO, ATG, remarked, "This combination will enhance the ability to bring all their commerce activities together -creating a more consistent and relevant experience for their customers across all interaction channels, including online, in stores, via mobile devices and with call centres."

The companies expect that bringing together their complementary technologies and products will enable the delivery of next-generation, unified cross-channel commerce and CRM. 

Together, the two companies, after the acquisition, expect to help businesses grow revenue, strengthen customer loyalty, improve brand value, achieve better operating results, and increase business agility across online and traditional commerce environments.