Palo Alto Networks helping partners build new capabilities with Flexibility, Insights, and Support

SWAPNA BAPAT
VICE PRESIDENT & MANAGING DIRECTOR, INDIA AND SAARC, PALO ALTO NETWORKS

“At Palo Alto Networks, our channel strategy has always  focused on shared success and ensuring that as we grow, our partners grow with us. With technology rapidly  changing, we believe that the most effective channel policies are the ones that strike a balance between long-term business goals and our partner’s priorities. We recognize that our partners, whether a global system integrator, MSSP or VAR, are adapting to the same market forces that are transforming our customers like cloud, AI and identity.

This means that our channel model must evolve in lockstep — giving partners the flexibility, insights, and support they need to build new capabilities around cloud, AI, and security outcomes. Ensuring that our programs, incentives, and tools are enabling partners to grow profitably while driving meaningful business outcomes for customers is the main priority.

GROWTH OPPORTUNITIES FOR PARTNERS

As our next-generation security portfolio expands across areas like SASE, Cortex and AI-powered SOC transformation, we are revamping our NextWave Partner Program to better align partner capabilities. The upcoming enhancements will simplify processes, offer greater access, flexibility, benefits, training, and funding for programs. We are investing in better experiences for our partners with faster response time for approvals, clearer visibility & better enablement. We are also focused on helping partners adopt and build value around emerging technologies. Through our NextWave and Technology Partner Programs, we provide partners with deep access to open, API-driven platforms, enabling them to build intelligent, interoperable solutions that address everything from network and cloud security to AI-powered operations.”