Partner enablement and engagement central to NetApp’s strategy

HITESH JOSHI
DIRECTOR - CHANNELS AND ALLIANCE, INDIA AND SAARC, NETAPP

We are a 100% partner-led company, and our partner program is a core part of our strategy. Our focus is on building strong, strategic alliances that empower partners to deliver differentiated value to customers. By simplifying engagement models and enhancing service capabilities, we provide everything partners need, including resources, training, tools, and support to succeed in today’s competitive environment. As cloud, AI, and data continue to reshape industries, our partners are key to helping customers adapt quickly and efficiently. We enable them to scale seamlessly, enter new markets, and grow profitably. Our outcome-driven partner program is designed to drive transformative growth, foster  innovation,  and  enhance  customer-centric  outcomes.  It  includes  progressive  tiers, certifications, and services competencies that strengthen partner expertise and profitability, with a unified sell-to, sell-through, and sell-with model that expands customer reach and drives measurable results.

At NetApp, we’ve redefined our channel strategy to align more closely with partner success. Through our distributor network across SAARC, we now serve a broader base of customers with intelligent data infrastructure solutions. Our program rewards partners meaningfully, fueling collaboration, co-innovation, and long-term relationships backed by robust enablement, simplified engagement, and shared business goals. Additionally, our channel program helps optimise costs in marketing, sales, and support through scalable, ready-to-use tools. Co-branded campaigns, structured enablement, and unified digital platforms reduce partner overhead and administrative burden, while maximising ROI.