Partner program forms the foundation of Autodesk’s scalable growth

PRADEEPTO DEY
DIRECTOR - CHANNELS, AUTODESK INDIA & SAARC

At Autodesk, the partner program is fundamental to our long-term growth and strategic execution. A well-orchestrated partner ecosystem enables consistent delivery across geographies, accelerates innovation adoption, and ensures agility in responding to demand shifts. Partners bring deep industry knowledge, regional context, and executional excellence, allowing us to meet complex customer needs with speed and consistency. By equipping them with cutting-edge tools, training, and go-to-market support, we’re not just expanding reach, we’re raising the standard of value we deliver. In a time of supply chain volatility and rapid technological change, a strong partner ecosystem provides the resilience, flexibility, and innovation capacity needed to stay ahead.

Our partner program is built around three strategic outcomes: expand, transform, and diversify the channel.

We aim to expand market reach by helping partners tap into new customer segments and fast-growing opportunities, especially in the public sector. We transform partner capabilities to support the shift toward subscription-based, platform-centric models aligned with digital transformation. And we diversify the ecosystem by integrating consulting and ISV expertise, enabling peer-to-peer collaboration.

Through our Market Development Program, we co-invest in demand generation, lead-sharing, and campaign execution—optimizing acquisition costs and expanding reach. Strategic investments in sales, enablement, and customer success scale our impact without duplicating internal resources. Showcasing partner services and accreditations globally enhances visibility and differentiation, reducing overhead while maximizing sustained customer and partner value.