RAJESH CHHABRA
GENERAL MANAGER - INDIA & SOUTH ASIA, ACRONIS
At Acronis, our entire business model is built around the success of our partners. As a 100% channel-driven company, we don’t compete with our partners—we enable them. The Acronis #CyberFit Partner Program is the foundation of our growth, innovation, and customer satisfaction, both regionally and globally. It empowers MSPs, VARs, and distributors with tools, training, and incentives to deliver cyber protection efficiently and profitably. The program stands out for its modern enablement model, extending beyond traditional rebates to include flexible licensing, co- branded marketing, and access to advanced technologies like XDR and Copilot AI.
Acronis’ entire global and regional success—including 90% year-over-year growth in India in 2024—is driven through our ecosystem of MSPs, VARs, system integrators, and distributors. Every product, service, and go-to-market strategy we build is designed with them in mind. These partners are not just our route to market—
they are strategic collaborators helping us deliver integrated cyber protection, data security, and endpoint management to businesses across Asia. Our partner program focuses on three key outcomes: profitability, service innovation, and sustainable growth. It supports partner-led demand generation through MDF, SDF, and #TeamUp campaigns. With automation tools, Acronis Academy training, localized support, and simplified certification paths, we help partners lower costs, increase recurring revenue, and lead confidently in a dynamic threat landscape.
