Partners are the true growth multipliers for iValue in its ecosystem

R VENKATESH
CHIEF REVENUE OFFICER, IVALUE GROUP

“At iValue, our channel philosophy has always been rooted in shared growth. While our corporate goals focus on scaling profitability and expanding reach across India’s digital transformation landscape, our policies are continuously refined to reflect partner realities on the ground. We recognize that as the market shifts toward subscription and consumption-based models, partners need flexibility, transparency, and enablement rather than rigid frameworks. Our channel policies are therefore designed to ensure that our success is directly proportional to our partners’ success, balancing performance objectives with long-term relationship value.

BUILDING TRUST & LOYALTY

Trust and loyalty come from consistent engagement and transparent collaboration. We’ve invested significantly in digital platforms that provide end-to-end visibility — from deal registration to lifecycle management. Beyond technology, we believe in empowering people. Through our Partner Enablement sessions, we enable partners with ongoing training and certifications in areas like cybersecurity, cloud, and DevSecOps. We also conduct regular co-selling sessions, and joint go-to-market initiatives. These efforts help us move beyond transactional interactions to strategic, trust-based partnerships built on shared outcomes.

We consider partners as the true growth multipliers in our ecosystem. They help us tap into new markets, verticals, and customer segments that value localized expertise and personalized engagement. Together, we’re expanding reach across Tier 2 and Tier 3 markets and enabling adoption in highly regulated sectors like BFSI, government, and healthcare. By co-creating value, our partners help iValue move beyond distribution into business acceleration, unlocking new recurring revenue streams and long-term customer stickiness.”