Partners help Optoma position itself as a leading B2B large display solution provider

Vijay Sharma
Managing Director - Optoma Technology

Optoma is committed to maintaining transparent and fair business practices for partners and distributors, enabling them to thrive while ensuring they receive a fair share of the profits. It prioritizes accessibility for partners, providing them with daily updates on new developments within the company.

It is essential to develop channel-friendly policies to maintain a competitive edge, particularly in the Indian market, which is recognized as one of the most diverse and competitive marketplaces globally.
 “Since the year 2000, Optoma has positioned itself as a leading B2B large display solution provider in this region, actively working to establish a robust partner network aimed at driving sales growth,” says Vijay Sharma, Managing Director, Optoma Technology. “As a prominent player in the projector market, we uphold transparent policies that form the foundation of trust, enabling us to effectively address customer needs and ensure access to a variety of product segments.”
For its channel partners, Optoma implements flexible policies that foster collaboration and facilitate a seamless connection among manufacturers, channel partners, and customers. This approach creates a mutually beneficial situation for all parties involved and establishes a straightforward framework that contributes to a stable business environment, attracting more partners and enhancing sales throughout India.
“Our achievements stem from a robust partnership model that we have cultivated. To enhance the capabilities of our channel partners, we offer a variety of training courses, workshops, and sessions that highlight the strengths of our products and the underlying technology. We have implemented a well-defined certification program for our channel partners, which assesses their strengths and offers a tiered margin structure,” explains Vijay.
Additionally, Optoma periodically introduces incentive programs that enhance margins and provide enriching experiences for partners.

CHANNEL – AN EXTENDED FAMILY FOR OPTOMA
Channel partners are an essential component of the Optoma family, serving as its extended arm. As Optoma progresses with new product lines and rapidly evolving technologies, the company is committed to ensuring that its partners are well-trained and equipped to market Optoma’s solutions.

“Our dedicated training team conducts regular training sessions for partners and their technical teams, not only in India but throughout the South Asian region. These sessions are held monthly and quarterly to keep our partners informed about Optoma's latest products. We prioritize strong margins for our channel partners who promote the Optoma brand. By offering competitive margins, we enable our partners to achieve profitability while maintaining the integrity of price points. Our partner programs are designed to maximize profitability without compromising on pricing,” says Vijay.
In today's highly competitive market, building personal relationships with customers is essential to understanding their needs and offering tailored solutions. Partners should focus on providing a seamless shopping experience, clearly communicating the value of the brand, and delivering the right products.
“I encourage them to go above and beyond, leveraging available resources to strengthen customer connections and drive better sales results,” concludes Vijay.