Priyadarshi Sharma,
Founding Partner
"PR agencies need to innovate. If you do not innovate, you will be stagnant and left behind in the race. What is crucially missing in Indian PR agencies is the training of the manpower. There are agencies who invest in training but the number is very few. There is this famous Blue Ocean Strategy business strategy book written by W. Chan Kim and Renée Mauborgne that clearly states of what they believe is the best strategy to generate organization growth and profits. But Indian agencies are still far away from achieving this strategy. They are submerged in what is called the Red Ocean Strategy. With the entry of global MNCs in India however the picture is changing for better but there is a long way to go.The quality of services should also improve if they wish to be counted among the best names in the industry."
