Priyan DC,
Managing Partner, Ogilvy PR
“Public Relations consulting today plays a strategic role in bridging the gap between corporates and media. This is all the more relevant with media rapidly evolving with the onset of technology and related trends in communication. This has in turn spawned the need for specialist firms to understand the nuances of this core sector.
Considering companies operating in the technology domain deal with technical topics it is important for the relevant teams to have a basic understanding of technology in order to assist them with marketing communication. Also pertinent to note that Bangalore and India is recognized the world over for its technology contribution and hence companies have an inherent responsibility to position themselves to the external world in an appropriate manner."
