Pure Storage forever remains dedicated to a 100% channel-centric approach

Jithesh Chembil 
Head of Channels - India - Pure Storage

Pure Storage remains dedicated to a 100% channel-centric approach, exclusively focusing on working with its partners. The brand has established a benchmark in the industry by offering simplicity, flexibility, and value to its partners and customers, and driving growth. 

Pure Storage considers a world-class partner program to be of utmost importance because it enables organizations to effectively address their customers' business and technology requirements with the support and expertise of a diverse range of partners. At Pure Storage, we consistently enhance our Partner program, taking into account partner feedback, customer needs, and our company's strategy to empower partners to achieve quicker, smarter, and more innovative business outcomes. Our belief is that the success of our customers and partners directly correlates with our success. Partnering with leading hardware, software, and multi-cloud vendors ensures swift and dependable solutions while delivering lasting value to their businesses.  

At Pure Storage, we value long-lasting partnerships with our channel partners. We believe these partnerships should benefit not only Pure Storage and our partners but also our end-user customers. We focus on trust as the foundation of our partnership and promise not to compete with our partners in any deal, guaranteeing them our complete support. This strategy ensures a win-win situation for Pure, our partners, and the end-users, delivering the best solution with top-notch technology and support.  

Pure Storage remains dedicated to a 100% channel-centric approach, exclusively focusing on working with our partners. We have established a benchmark in the industry by offering simplicity, flexibility, and value to our partners and customers, driving growth. At Pure Storage, we consistently review and improve our Partner Program to recognize outstanding performance and offer the necessary training and resources to help our partners achieve remarkable outcomes.  

At Pure Storage, our aim is to guide our customers toward exceptional success through our best-in-class storage solutions and highly proficient expertise. We are committed to achieving improved business outcomes through innovation and simplicity. With our partner program, we anticipate reaching unprecedented levels of success. We provide the utmost simplicity and flexibility, not only in our products but also in the support we offer our partners. Our partners consistently express that our program is the most straightforward and is tailored to expedite their business growth.