Rajeev Singh, Managing Director - BenQ India
"BenQ India’s Projector business is having more than 50% market share of private education market. This has been made possible by class leading short throw projectors for Indian education market with unique features like Dust Guard technology and IP5X certification for Ingress protection coupled with proven ability to withstand tough Indian environment conditions like unstable electrical supply and highly dusty environment conditions.
BenQ is also the market leader in India in fast growing Home Video projector market. We have more than 12 Full HD and 4K projector models in our offering for use in the Home segment for media room and living room applications. Our leading market share of more than 58% in 4K segment is a proof of the same.
BenQ has recently launched industry’s widest range of Laser Projectors for education, conference room/board room and Auditorium/exhibition hall segments. Overall, BenQ offers an extremely rich and wide range of more than 75 projectors in India market.
BenQ in India has been a very channel focused organization while at the same time it maintains very close contacts and relationships with its end customers. Over the years, this continued practice has led to the development of a very strong channel base of partners across the country as well as a very satisfied end customer base who swear by BenQ projector base solutions. To make it happen BenQ in India has got a very strong sales force located in more than 20 cities across the country and an even stronger service network covering more than 150 locations directly and more than 1000 locations on an extended basis providing 2 year onsite warranty for its projectors
During the year 2017-18, BenQ has executed the largest projector order in India supplying more than 28000 projectors to state government of Kerela for deployment at government schools. BenQ has also become the first ever projector brand to sell more than 50000 projectors during the first 6 months of the calendar year, an achievement that no other brand has been able to accomplish.
Overall, BenQ currently has over 29% of market share in H1 2018 with number 1 market position. We are also number 1 in the Short throw segment, having more than 38% market share and34% market share in XGA long throw segment. In the cutting edge 4K segment BenQ dominated the market with an impressive 58% market share."