Red Hat committed to evolving its global partner engagement experience

AUSIM KHAN
DIRECTOR, PARTNER ECOSYSTEM, INDIA AND SOUTH ASIA - RED HAT

“Red Hat has unveiled its Specialized Partner Program to acknowledge partners' deep technical expertise and proven capabilities throughout the customer lifecycle. By recognizing partners’ skills in high-demand areas, Red Hat aspires to enhance market visibility for validated partners. The programme expansion beyond Red Hat Automation Platform and Red Hat OpenShift includes new specializations in RHEL (Red Hat Enterprise Linux) and RHEL AI. The existing specialization for Red Hat OpenShift will be divided into specific focus areas. Qualifying partners will be designated Red Hat Specialized Partners and put into categories by their technical skills
Another exciting development is the launch of the Red Hat Partner Demand Center. This platform empowers partners with self-service capabilities to autonomously deliver marketing campaigns, create workshop and webinar registration pages, and foster brand synergy with Red Hat solutions. This platform is designed to provide partners with assisted control over their marketing efforts, providing them with joint branding and messaging.

PARTNER GROWTH - THE KEY FOCUS

Red Hat remains committed to evolving its global partner engagement experience. By enhancing both rebate opportunities and digital tooling, Red Hat is not only boosting partner profitability but also augmenting product growth, especially concerning Red Hat Ansible Automation Platform and Red Hat OpenShift. The overall objective is to cultivate stronger collaboration among partners and extend meaningful, tailored solutions to customers. Red Hat has a three-tiered partner program: Ready, Advanced, and Premier. Higher tiers receive progressively more benefits, such as enhanced sales incentives, increased visibility, and greater access to Red Hat resources.”