Mukesh Ambani owned Reliance group’s JioMart will narrow its delivery time to 30 minutes as quick commerce gains traction. While it will start 30-minute delivery in the top eight metros next month, the grocery retailer will scale it up to the top 20-30 cities, as part of phase one of its quick delivery. Orders will be serviced from its network of stores, which stands at over 3,500.
While it is starting 30 minutes with groceries, the company may look at scaling it up to other categories like electronics and fashion as well.
However, the company is not planning to open dark stores and also doesn’t intend to get into the race of 10-15-20-minute delivery format.
The company, last year, piloted 90-minute delivery under the JioMart Express format in Navi Mumbai.
According to a source, the company has an understanding of integration of technology to hasten deliveries. It is in the process of hiring more delivery associates and will also partner with a third-party EV bike logistics player to ramp-up deliveries.
Reliance Retail will use its own logistics company Grab to make sure deliveries reach customers in half an hour.
JioMart closed FY24 with 188,361 stores across formats and categories and its footfalls stood at 1,063 million.
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