Ricoh along with Minosha India Revolutionizing Office Printing in India

Minosha India Limited, a distinguished partner of Ricoh products in India, has recently unveiled an array of next-generation laser printers. This groundbreaking product line-up encompasses two distinct segments: Mono and Colour, each meticulously crafted to revolutionize office printing, elevate productivity, and deliver outstanding quality. These innovative printers represent a significant leap in technology, embodying the spirit of excellence and advancement that both Minosha and Ricoh are renowned for. With a relentless focus on innovation, versatility, and security, Minosha India Ltd. is ushering in a new era of office printing solutions designed to meet and exceed the dynamic needs of businesses across India. All the printers are Wi-Fi–enabled and offer the best-in-industry onsite service which includes a smart device connector, remote device manager and a robust network of national service partners to its valued customers. 

Atul Thakker, Managing Director - Minosha India Ltd. said, “Quality, trust, and reach are the bedrock upon which Minosha India's enduring legacy stands. Over the course of nearly three decades, these principles have defined our identity and guided our unwavering commitment to excellence. As the intricate tapestry of market dynamics continues to evolve, we remain resolute in upholding these core values, knowing that they are the compass that steers us forward. 

Our partnership with Ricoh exemplifies our dedication to delivering nothing short of excellence to our valued customers. It is a symbiotic alliance that synergizes our strengths, magnifying our capacity to provide top-notch solutions. Together with Ricoh, we are on the cusp of introducing game-changing products that will not only meet but exceed the expectations of the Indian market.”  

Strategies for distribution network   
Atul Thakker, Managing Director of Minosha India expresses unwavering commitment to quality, trust, and reach as the cornerstones of their legacy. 
The partnership with Ricoh signifies a dedication to excellence that will exceed Indian market expectations. Minosha India boasts a vast network of over 50 channel partners spanning across 600+ districts, ensuring comprehensive coverage of the entire Indian A3 market. With the introduction of new products, they are expanding their distributor base, mirroring their current footprint. 

India Market  
The Indian market continues to flourish with a 12% growth rate, minimizing risks. Ricoh, once focused on office automation products, is shifting toward digitalization and software services, aligning with the evolving landscape. 

Ricoh is known for its innovative products and solutions and this collaboration will leverage Minosha’s service capabilities and strong pan-India network to deliver best in class solutions. Both alliance partners are contributing to India’s digital growth story.

 
Steven Burger, Vice President / General Manager of Marketing & Technology Center, Ricoh Asia Pacific said, "In the fast-paced and ever-evolving landscape of India's market, staying at the vanguard of technology is not just a choice but a necessity. At Ricoh, we have embraced this necessity wholeheartedly. We are driven by an unyielding commitment to meet and exceed the shifting landscape of customer expectations. It's a commitment that goes beyond mere product innovation; it extends to a fundamental dedication to sustainability and responsible business practices. In this journey of continuous improvement, our partnership with Minosha has played an instrumental role. Together, we have harnessed our collective expertise to introduce cutting-edge laser printers that are poised to revolutionize the future of office printing in India. These aren't just printers; they are catalysts of productivity, efficiency, and environmental responsibility.”  

Penetrating the India market  
In addition to introducing some new Ricoh product technology, Minosha has been named as the principal partner for the Indian market. For larger products, Ricoh has a significant position in the A3 market. From micro to SMB to Enterprise to significant global accounts, Ricoh focuses on it all. Even in the home or workplace, these goods can accommodate practically every instrument in the tiny segment. The robustness, network connectivity, smart connectivity, network administration, and newest technology- ACT (Always Connect Technology), which enables the machines to auto-update, are just a few of the features that the product has to offer.  

          
Strategies for distribution network   
Ricoh sees India as a great possibility, and it all comes down to interacting with various businesses and consumers.  Ricoh has chosen Minosha as a significant distributor in India, and Minosha then chooses distributors in the various regions to deliver greater value and accelerate digital transformation by engaging more customers.