Riverbed Technology has announced that David Greene joined the company as Chief Marketing Officer (CMO) to lead the global marketing organization. In his capacity as CMO, Greene will drive the go-to-market strategy for the growing Riverbed product portfolio and support Riverbed's goal to drive revenue growth with an enhanced focus on customer engagement, strategic alliances and brand development.
Eric Wolford, Executive VP & GM, Products at Riverbed said, "As Riverbed delivers on its performance platform promise, we’ll look to David to ensure that we are communicating the value of our solutions to global organizations that encounter performance challenges across their IT infrastructures. He brings in-depth marketing experience in enterprise technology; specifically cloud, in both small and large companies, which we know will suit us well in our endeavor. Our investment in this new position reflects the company's commitment to increase customer engagement and enhance alliances as critical engines of growth, brand awareness and customer satisfaction."
Greene said, "Riverbed has grown to become an IT solutions company with a broad portfolio of products that meet the needs of global organizations. As Riverbed expands into new markets and offers solutions for new buyers our go-to-market strategy needs to expand well. It is my goal to help drive Riverbed's multi-product performance solutions and messages out to the marketplace, at the same time elevating Riverbed’s visibility as an IT industry leader."
