SAP(NYSE:SAP) has announced its partnership with the Denmark-based Interaction Design Foundation (IDF) to provide sponsorship of US$600,000 for educating more students and professionals in emerging economies, as well as the developed world.
Sam Yen, Global Head of Design and User Experience, SAP, said, “SAP is committed to simplifying solution development with design thinking, which puts people and their problems at the centre of software. Our relationship with IDF is a meeting of the minds and a natural outgrowth of our work to create an ecosystem that supports a more organic relationship between people and software. Together, we can spread the word and democratize access to the top minds in human-computer user experience.”
Rikke Friis Dam, Co-Founder & Editor-in-Chief, IDF, said, “IDF is the first organization in the world made by the world’s leading experts in technology design to give away free top-quality books and educational materials on such a large scale. Teaming up with SAP will extend our work helping to develop IT skills globally and support sustainable economic development.”
As part of the sponsorship, IDF along with the SAP University Alliances programme will help its members to create learning material that promotes simpler, more innovative and efficient product design. Working with more than 1,300 universities worldwide using SAP solutions in the classroom, SAP University Alliances plans to bring IDF content to these institutions. The initiative includes a bicycle tour to major metropolitan areas in Europe, North America, Africa, Asia and the Middle East, where IDF and SAP University Alliances representatives will raise awareness by delivering materials to universities and software design companies.




