Saurabh Singhal
Director-Marketing
Avaya India and SAARC
Branding is definitely much more than positioning a product in a consumer’s mind. It is about delivery and trust. Only when customers look at a brand as a trusted advisor that will deliver and will help their businesses grow, will they continue with a brand. As a trusted partner, a good brand will be a thought leader who that not just help customers address markets demands, but also help them refine existing markets and create newer ones.
Branding is becoming increasingly crucial for businesses to thrive as customers look to break the fatigue created by the clutter of multiple offerings. For companies to stay relevant, relationships with customers need to be more than just transactional.
