Schneider Electric boosting profitability by using digitization, customization and data accessibility
“Given the pandemic-related disruptions in 2020, we have done comparatively well despite headwinds. We undertook influencer marketing, digitization of partners, Google Geotagging of distributors/ partners, and a WFH (work from home) program for B2B customers – i.e., for all our top leading IT/ITES customers whose employees were working from home – and then we ran a WFH e-commerce campaign (for Flipkart and Amazon). Consequently, all these activities led to a 5% increase in our transactional home UPS business.
We have undertaken several initiatives in FY20-21 to stay afloat despite the various challenges faced by the Covid19 pandemic. We ventured into the e-commerce route and made our products and solutions available on Flipkart and Amazon. We also undertook product listings as well as awareness campaigns via banner ads and mailers in Indiamart (B2B). Alongside, we also partnered with B2B demand generation to help enable them on digital platforms such as IndiaMart, Justdial, Sulekha, Facebook, and LinkedIn. Further on, we launched a Work from home campaign to spread awareness around working in the new normal amid the Covid19 scenario and how many organizations needed resilient IT systems (as WFH kits) to ensure an uninterrupted WFH environment for employees. We identified such organizations and positioned our line-interactive UPS as a suitable solution and enabled channel partners to drive smooth delivery and installations.”
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