SHAPING THE FUTURE OF MARKETING WITH AI AT CYBLE

RAJ INTHA
Global Marketing Director, Cyble Infosec India Pvt. Ltd.

When I first started my career, marketing was about campaigns, lead generation, and tracking numbers. Over time, my role has evolved into something much broader. At Cyble, marketing is no longer a silo; it is deeply embedded in the company’s growth strategy. I work as closely with Sales, Product, and Finance as I do with my own team. For me, marketing today isn’t just about visibility — it’s about fueling the pipeline, strengthening partnerships, and positioning Cyble as a global leader in cybersecurity.

To measure our impact, I’ve moved beyond counting leads to focusing on metrics that truly reflect growth. MQL-to-SQL conversions, win rates, and deal velocity show whether we are enabling revenue. At the same time, I monitor brand trust and credibility — industry recognitions from Gartner, Forrester, and G2 are powerful proof points that our marketing efforts are building authority and confidence in Cyble.

AI and Data-Driven Marketing: Powering Growth with Blaze AI

AI has become the backbone of how I run marketing. We use AI-driven tools for campaign optimization, lead scoring, and spend efficiency, but what truly sets us apart is our in-house Blaze AI. Blaze doesn’t just power our cybersecurity products; it also empowers my team to predict outcomes, personalize at scale, and make smarter, faster decisions. Combined with automation through CRM platforms and advanced analytics, this AI-driven approach allows us to run global campaigns with agility and precision. For me, AI isn’t about replacing people; it’s about enhancing human creativity and strategy with intelligence.

From Campaigns to Strategy

Marketing has also been at the forefront of Cyble’s digital transformation. It’s not only about digitizing campaigns but about creating digital- first experiences that build trust even before a sales conversation begins. From thought leadership ecosystems to partner-first communities like GrowCon, we’ve used marketing to tell our AI-native story and showcase how Cyble is shaping the future of cybersecurity.

Looking ahead, I see the CMO of the future as a growth architect powered by AI. With the explosion of data and intelligent platforms, tomorrow’s marketing leaders must balance creativity with AI-driven insights. At Cyble, we are already blending storytelling with data validation through Blaze AI — enabling us to forecast pipelines, understand customers better, and scale personalization. The future CMO will not just be a brand custodian, but an AI-enabled strategist shaping revenue, product direction, and even investor confidence.