“With cloud at the core of our solutions portfolio, we are uniquely positioned to help large, mid and small sized businesses in their digital transformation journey. We are working closely with our partners to ensure that they are adequately trained to drive the digital transformation conversations with customers. We look at our partners as an extended arm of Sify. They have access to the same training programs and training material that our own sales teams go through. This helps partners have a clear understanding of the latest technologies and innovative solutions from Sify that can help them gain a competitive edge. We see the channel as a key growth driver for us in 2024 - 25 and beyond. We want to lead in the market with a Partner first strategy. Our channel strategy is simple - Grow wide, Grow deep. We intend to strengthen our engagement with existing partners and enable them to take advantage of our products and services to win in the fast changing consumer landscape.”
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