Sparsh CCTV ropes in Sonu Sood as its Brand Ambassador

Sparsh CCTV, a leading player in the field of video surveillance and security, has been on the forefront in the country with its multiple applications. Sparsh has on boarded popular Bollywood star & philanthropist Sonu Sood as its brand ambassador. The partnership has formed as a result of seamless alignment of Sonu’s image and body of work with the brand’s philosophy. Sonu will feature in Sparsh’s first national campaign that delivers a strong, positive and hopeful message to the people of India.

The company to manufacture CCTV cameras in India in 2008 and now having global footprints. Sparsh has been an innovator in the Video Surveillance domain, developing and manufacturing complete range of Video Surveillance products and solutions.

Sparsh is on the brink of inaugurating a cutting-edge manufacturing facility in Saudi Arabia, thoughtfully designed in India and set to be manufactured in Saudi. Currently, Sparsh products are available in over 10 countries, and the company has a sister concern in the USA. Additionally, Sparsh has a strong presence in more than 150 cities across India, boasting 11 sales offices and 13 service centers.

The company takes pride in its three state-of-the-art manufacturing units and one of the largest Video Surveillance Research and Development centers in the country. Sparsh's focus on indigenous design and manufacturing of technologically advanced electronic security devices has not only elevated the company's reputation but has also placed India firmly on the international map.

In this role, Sonu will take center stage in the brand’s promotional and marketing activity. CCTV surveillance is not just a precaution to probable threats or anti-social elements any more but is a mandatory part of our lives. Indian consumers are emotional who are easy going, not used to suspecting, doubting or being on guard 24x7. He/she is more inclined to go about their daily life with respect, love, gratitude, faith, belief, solidarity and trust. We are a nation that believes in the philosophy of Vasudhaiva Kutumbakam. This unique attitude of an average Indian – is what sets us apart from the rest of the world. Sparsh has been successful in providing the right surveillance solution in the border area, at an airport, at a populated tourist destination and also in hospitals, schools, colleges and above all – homes. Sparsh’s key communication in the campaign focuses on being committed to “Suraksha, Sarhad se Ghar Tak.”

Commenting on the association, Sanjeev Sehgal, Founder & MD – Sparsh said “We are very excited to partner with Sonu Sood as the face of Sparsh. This strategic move perfectly resonates with our brand’s ethos and we aim to reinforce our commitment to serving our nation with trust, honesty and unwavering commitment. Sonu’s multifaceted talent and dedication towards his craft and social causes continue to solidify his status as a superstar.”

Commenting on the collaboration, actor Sonu Sood said “This partnership is an extension of my dedication and love for my country. I’ve always recognized and supported made in India brands. I’m thrilled to be affiliated with Sparsh CCTV cameras providing the country with the finest products and ensuring everyone’s safety.”

A legacy brand that manufactured the first ever Made in India CCTV camera in the year 2008, to being a key contributor to the country’s largest surveillance solutions across most critical sectors like railways, roadways, airports, homeland security, industry 4.0, 5G telecom and defense – Sparsh has come a long way indeed.