Srihari Palangala,  Senior Director, Marketing,  Dell Technologies 

By VARINDIA - 2019-09-27

Srihari Palangala,  Senior Director, Marketing,  Dell Technologies 

“I believe that marketing leaders are required to constantly scan and look for opportunities that enable business growth and better customer experience. As these opportunities are identified, it is also necessary to bring the right talent, skills and minds together. Carrying out projects successfully, requires marketing heads to be influencers in the organization to rally people and teams in pursuit of the opportunities. We are responsible for both short term / tactical planning and long term/ strategic planning, thus driving impact to the business. Marketing leaders are expected to work and collaborate across business functions – and in doing so, can jointly steer teams to the best of the outcomes.

 

Marketing constantly drives the thrust to ensure our value proposition is reflected in our company’s messaging. This means adequate enablement for people and teams and also providing the right platforms for the message to be delivered, both of which are championed by marketing. Ensuring consistent external messaging across the board is a key element in driving transformation for the business and brand, and with marketing we lead the charter.”


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