StreamGuys Inc. and Onseeker are helping CRISTA Broadcasting deliver streaming media experience to their online radio listeners -eliminating arduous processes and opening up new interactive features to drive closer audience engagement.
CRISTA Broadcasting is expected to enhance the listener experience and support advertising campaigns across three FM stations (KCMS-FM Seattle, KWPZ-FM Bellingham, Washington, KFMK-FM Austin, Texas), one AM station (KCIS-AM Seattle) and its internet HD Radio station Pure Music Radio using StreamGuys' robust, virtualized streaming architecture. The updated streaming platform, launched in late March, delivers HE-AAC audio quality and Onseeker’s rich mobile apps to iOS and Android devices.
Roy Gonzalez, COO, Onseeker said, "Working with StreamGuys has given them a much larger presence in the radio broadcast industry. The companies are also working together to bring the complete streaming audio and mobile solution to each other's customers across different verticals. We're giving audio a facelift and bringing something unique to make mobile streaming more engaging," said Gonzalez. "Meanwhile, we enable more audience interaction and new revenue-generating features for broadcasters through rotating banner ads with high-quality graphics. It all makes for an engaging mobile radio broadcast experience."
Jonathan Speaker, COO, StreamGuys said, "The streaming media ecosystem continues to expand, and relationships with companies like Onseeker help us provide a richer streaming media service to our clients. This is especially important as streaming media more firmly integrates with the mobile universe, ensuring our customers aren’t forced to cobble multiple systems together to reach their goals."
