Advertisement Advertisement

TDBS unveils Growth Strategy for fostering Digital Transformation for SMEs

Tata DoCoMo Business Services (TDBS) has highlighted its focus on the small and medium enterprises (SMEs) and start-up segments in India. TDBS is a market leader in the enterprise space, registering a 15% year-on-year growth vis-à-vis 8% industry growth in the SME segment for the year 2015-16. The company has expanded its product portfolio with a recent launch of mobile device management (MDM) services. MDM is a telecom service provider agnostic service that addresses concerns of data security over mobile devices, workforce productivity and, Bring-Your-Own-Device (BYOD).


TDBS offers core voice and data connectivity services as well as verticalized applications and solutions across several segments such as BFSI, Healthcare E-Commerce, Transportation & Logistics, IT & ITeS, Manufacturing, Government, Services and Retail. The company has the expertise in both the digital and the connectivity space and enables companies to manage change effectively by taking end-to-end ownership of the entire solution, be it devices, applications or connectivity.


Commenting on its growth strategy, Prateek Pashine, President, Enterprise Business, Tata Teleservices, said, “Digital transformation will bring about a paradigm shift in the way companies do business and we, with our portfolio of product and solutions, are at the heart of this evolution. While the traditional companies are picking up entrepreneurial zeal and are digitizing at a fair pace. It is the smaller companies that are at the forefront of digital adoption and creating businesses which are asset light, internet-enabled and global. We, at TDBS, are working very closely with the traditional and new-age companies, enabling them to realize their Digital Dividends.”


TDBS places a special emphasis on digital transformation of traditional brick-&-mortar companies across industry verticals. Enterprises, small or large, are outsourcing their ICT requirements to focus on their core business, thereby increasing their growth potential. Enterprise Services like Collaboration (Video/Audio Conferencing), Connectivity (Voice and Data), Mobility Solutions, and new-age digital technologies such as Internet-of-Things (IoT) / Machine-to-Machine (M2M) have found a steady uptake in the market. The central and state governments too have been taking a lead in adopting digital solutions for automating delivery of most essential services.