Khalid Wani
WD’s Sales director of branded products for India
Middle East and Africa
Khalid is passionate about technology and he never fails to underscore the potential of technology in shaping the human life. He dedicates a chunk of his time to ensuring that the market understands exactly what WD’s products can do for their digital lifestyles. Khalid reaches out to both technology-aware individuals, as well as potential adopters before the products gets on shelves, and after, to educate and drive interest. He educates consumers on WD’s concepts such as ‘Personal Cloud’ and ‘Connected Life’ involves liaising with the marketing and PR departments, so that external communications are unified and easy-to-understand.
Khalid fully understands that though it stands him in good stead by having a strong brand name behind him. But, ultimately success in this industry comes from constantly educating the market on every platform that is available. Here Khalid fits the bill well.
