The proposed domain could give Telegram users personalised web addresses and prompt-based websites, potentially turning the messaging platform into a broader digital identity and web publishing service for creators and communities.
Telegram is looking to expand its presence beyond messaging with a proposed internet domain ending in .gram. The company has submitted an application for the domain zone, which could eventually allow users to create personalised web addresses and interactive online spaces linked to the platform.
Telegram founder and CEO Pavel Durov announced the development, outlining a vision in which users could obtain addresses such as yourname.gram if the proposal receives regulatory approval. The initiative could potentially be extended across Telegram’s large global user base, giving individuals and organisations another way to establish an online identity.
The proposal, however, is still at an early stage. Telegram must first secure approval from the Internet Corporation for Assigned Names and Numbers (ICANN), the organisation responsible for coordinating the global domain name system.
From messaging to web creation
If approved, the .gram domain could be integrated with Telegram’s existing ecosystem and offer users a simplified way to establish an online presence.
The proposed service could allow users to create interactive websites through prompts rather than relying on conventional website development tools. This could reduce the technical effort involved in setting up a website, as users would potentially not need to arrange separate hosting services or use third-party website builders.
The feature could have applications across several categories. Individuals could use .gram addresses for personal pages, while creators could build profiles or digital portfolios. Communities and other groups could also potentially use the domains to establish dedicated interactive spaces.
The concept has already generated interest among Telegram users, with several possible domain combinations being discussed. Examples include names such as “pro.gram”, “dia.gram” and “holo.gram”, although none of these addresses are currently available for registration.
ICANN approval still required
The proposed .gram domain is not yet operational, and Telegram has not provided a timeline for when users could begin registering addresses. The company will first need to complete the ICANN approval process before the domain can be introduced.
Several other details also remain unclear. Telegram has yet to disclose whether users would have to pay registration fees, who would be eligible to obtain a .gram address or how ownership and management of the domains would be handled.
If approved and implemented, the initiative could represent a significant expansion of Telegram’s role on the internet. Rather than functioning primarily as a communications platform, the service could provide users with tools to create web-based identities and interactive content within the same ecosystem.
The proposal also reflects a wider shift towards making website creation accessible through AI and simplified interfaces. By allowing users to describe what they want through prompts, Telegram could potentially lower the technical barrier to creating and maintaining an online presence.
For now, however, .gram remains a proposal awaiting ICANN approval, with no confirmed launch or registration date announced by Telegram.
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