The missing link in healthcare

Clinicians are constantly looking for new and better treatments for acute and chronic conditions. But what if they could have a massive impact on patient outcomes at a fraction of the cost of developing new medication? They can – by improving adherence. Better approaches to adherence can bring the 50% of the population that are non-adherent onside.1 Patients don’t always stick to their treatments When patients with acute or chronic illnesses don’t stick to their treatment regime or take their medication as prescribed, they’re reducing their chances of survival, recovery or relief from symptoms. They’re also adding to the costs of care. In the US alone, poor adherence costs payers up to an estimated $290 billion a year.2 That’s not surprising when you consider that, according to the UK’s National Institute for Health and Care Excellence (NICE), approximately one-third to a half of all medicines prescribed for long-term conditions are not...

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