The principle of mutual success played a key role in our growth as a global brand

Parvinder Walia
President of Asia Pacific and Japan (APJ), ESET

Need of a Partner Programme 
At ESET, we believe collaboration creates synergy. With over 10,000 channel partners across the APAC region, we are a channel-focused business where our partners are an extension of our team. This has allowed us to better understand the market opportunities in the region, customise our offerings accordingly as well as make available our cybersecurity solutions to a large customer base. India is an important market for ESET, with massive potential in the technology sector, including cybersecurity. Over the past two years, we have partnered with local distributors with extensive networks of resellers, namely Technobind Solutions and Amity Infosoft, to strengthen our go-to-market strategy.

Importance of a Partner Programme:
We continually invest in our channel ecosystem and are always looking for ways to improve and optimise, so our partners can grow their business with us.  
This year, we are focusing our attention on partner training, education and certification. This has enabled our partners to unlock a new revenue stream by offering our new cloud-based SMB solutions for remote workforce and EDR solutions catering for enterprises using the MSP platform.

Main Concerns to Address:
ESET's principle of building mutual success with our partners has played a significant role in our growth into a global brand with over 110 million users in 202 countries and territories. We listen to our partners and incorporate their feedback into the products that we offer and how we position them. This is why we have designed our partner programme to be easy, flexible and profitable for our partners. We provide great incentives and healthy margins, so our partners enjoy a win-win relationship. Our licensing model is flexible and fit to suit companies of all sizes and needs. Also, our partner programme is backed by award-winning products that have been consistently rated highly by independent test laboratories and analysts, making them extremely easy for our partners to sell. We also support our partners through generous co-marketing funds, cybersecurity training and strong pre-sales and aftersales support.