The success of the latest campaigns reflects solid relationships with NEC’s stakeholders  

Arvind Saxena  
Head - Marketing & Corporate Communications, NEC India 

Relationship Marketing during COVID times

At NEC, our primary objective is to build long-lasting relationships with our customers, partners and most importantly our employees, who are working relentlessly & committed to our brand purpose of ‘orchestrating a brighter world.’ The success of our latest campaign, 'NEC makes it happen,' and industry recognitions are a testament to our solid relationships with our stakeholders. With this campaign, we aspire to unravel our story of relentless innovation, unfaltering determination and above all continuous empowerment of people and businesses through our solutions, including the ones to tackle Covid-19. We are a world leader in Biometrics, ORAN, AI and plethora of technologies and have been working behind the scenes in making the digital revolution a reality for the past 122 years globally.

To strengthen the relationship with customers

An unprecedented growth of technology has facilitated the transition of basic human correspondence to well-equipped web-based communication. We aim to streamline the fragmented customer relationships through Customer relationship management (CRM), social listening surveys, content marketing, journeys based on customer experience manager, marketing automation, Online Reputation Management (ORM), interlinking demand generation tools, social networking, A/B testing, community building, etc. The customized approach, appropriate tool-mix, and perfect integration have helped us navigate the challenges posed by the Covid-19 pandemic, ensuring maximized output. A focus on making conversations personal using more than just a website and leveraging an integrated marketing approach keeping in mind the formal boundaries have contributed to reducing the gaps of one on one interaction created by the remote environment.