This festive season pTron witnessed 10x growth compared to the same period last year

Ameen Khwaja, Founder & CEO, pTron

"We have come out with a handful of products for the festive season. We have seen a steady rise in demand for our TWS and wireless products despite the pandemic and the economic slowdown. So, we have launched 6 new products in the past month including TWS earbuds, Bluetooth neckbands and power banks. 

We have witnessed the growth of 10x this festive season compared to the same period last year. Currently, we hold a share of 24% in the market festive sales with over 120K units sold as on date. Our online channels have been performing particularly well. But we will also be looking at escalating our retail services to offer a safer and better consumer experience. 

We have found ways to turn this unfortunate period into an opportunity to serve our consumers better. We have spent most of the year designing and introducing products suitable for those working from home. Audio accessories and power banks have become essentials in this current work from home model and we have recognized this early. So, we're currently seeing a positive demand curve.”