TP-Link’s channel partners lead the way across homes and enterprises

SANJAY SEHGAL
CEO & MD, TP-LINK INDIA

The partner ecosystem is critical to TP-Link India’s growth strategy. Given the diversity and scale of the Indian market, our partners play a pivotal role in driving reach, relevance, and responsiveness. Our channel partners act as an extension of our brand and serve as trusted advisors for customers— from home users to large enterprise deployments. Their expertise and proximity allow us to focus on developing the right products and delivering value efficiently.

Channel partners drive nearly all our business in India, including traditional IT and retail partners, plus system integrators and solution providers supporting our Enterprise (Omada) and Surveillance (VIGI) portfolios. Their efforts help expand our presence across Tier 1 metros and emerging Tier 2/3 markets. Our partner program aims for wider market access through region-specific strategies, increased partner profitability via tiered incentives and rebates, technology enablement through certifications and training, seamless product adoption across consumer, SMB, and enterprise segments, and stronger brand equity by empowering partners to deliver consistent experiences.

We use a collaborative go-to-market approach, with partners co-investing in digital campaigns, roadshows, and technical workshops. Localized training and enablement tools reduce centralized support costs, creating a scalable, cost-effective ecosystem. Our channel strategy focuses on specialization and vertical growth with enterprise onboarding, a revamped Partner Portal, and enhanced incentives for education, hospitality, retail, and public sectors. This is helping position TP-Link as a trusted enterprise solution provider.