The Telecom Regulatory Authority of India (TRAI) has fixed the time duration of alert for an incoming voice call – it has fixed the call ring time at 30 seconds for mobile phones and 60 seconds for landline phones, in case the call is neither answered nor rejected by the subscriber.
"The time duration of alert for an incoming voice call, which is neither answered nor rejected by the called party, shall be thirty seconds for cellular mobile telephone service and sixty seconds for basic telephone service," TRAI said in an amendment to quality of service norms for basic telephone service and cellular mobile telephone service.
Hitherto, there was no such limit for calls within India. The typical ring time in mobile networks is between 30-45 seconds, while it ranges between 60 - 120 seconds for landline networks.
TRAI had released a consultation paper in September titled "Duration of Alert for the Called Party" after the ongoing fight between Airtel and Reliance Jio over phone call ring time, which soon reached the doors of the telecom regulator. TRAI then invited industry's views on the duration of a phone ring before a call gets disconnected.
The fight on the ring time duration began when Mukesh Ambani-led Reliance Jio, citing it as a global standard, shortened the duration of its outgoing calls to 20 seconds. But after a huge uproar in the sector, especially from Bharti Airtel, the telco reportedly raised the ringing time to 25 seconds.
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