TTBS deploys AI and ML to deliver proactive, ethical cybersecurity solutions

PRAVIR DAHIYA
CHIEF TECHNOLOGY OFFICER, TATA TELESERVICES

At Tata Tele Business Services (TTBS), we are integrating Artificial Intelligence and Machine Learning across our cybersecurity framework to proactively identify, analyse, and respond to evolving threats such as phishing, malicious URLs, ransomware, and zero-day attacks. Our Email Security platform leverages AI and real-time threat intelligence to detect and mitigate risks before they cause harm, while our Endpoint Security solution ensures continuous monitoring and proactive protection to maintain device and data integrity. Through our collaboration with McAfee, we are combining global threat intelligence with local insights to deliver predictive protection for MSMEs in India, ensuring their networks and digital assets remain secure even against previously unknown exploits.

We adopt a ‘privacy and compliance by design’ approach across all cybersecurity implementations. Our Email Security ensures encrypted communication and archiving for auditability, and our Data Loss Prevention (DLP) solution prevents unauthorized data sharing. Operating within a zero-trust framework, every access request is verified, monitored, and logged. All AI-based detections are explainable and periodically reviewed to ensure ethical governance and compliance with evolving data protection laws.

Collaboration and transparency remain at the core of our cybersecurity approach. By partnering with technology leaders, regulatory bodies, and customers, TTBS ensures interoperability, accountability, and centralized visibility across Email, Endpoint, and DLP layers— building enduring confidence in AI as a trusted enabler of cybersecurity and secure digital transformation.