Tushad Talati
Senior GM, Brand & Communication
Epson India.
Branding is imperative for companies to set them apart from their competition in the marketplace. A brand is the persona of a company. It cannot be built by a single factor such as a product, a company logo, fancy features or even just good advertising. It is the delivery of a promise or commitment made and it includes everything from how the phone is answered when someone calls the company to the level of after sales support when a person needs help. Products have life cycles. Brands outlive products. Today companies are branding their offerings based on a strong idea; few brands have remarkable ideas to break through people’s wall of indifference to create a brand persona.
