UC Browser sees 30% MoM growth in e-Commerce Traffic

At the 6th National Conference on Digital Commerce organized by IAMAI, UCWeb, the event’s official mobile browser partner, said the company has seen over 30% month-over-month growth over the past 6 months in India for e-commerce related web traffic on UC Browser. UCWeb asserts that India is taking a shortcut to mobile e-commerce by skipping e-commerce on PC.

Kenny Ye, General Manager of UCWeb India, shared his perspectives on India’s booming mobile e-commerce market. “The future of e-commerce is on mobile. India is taking a shortcut to mobile e-commerce by skipping PC, and we are here to witness phenomenal growth over the next few years.”

India is a mobile-first country where a large portion of the internet population went online for the first time using mobile phones. This is especially the case in lower-tier cities and rural areas. As of April of this year, mobile traffic accounted for nearly 70% of all internet traffic in India.

When it comes to e-commerce, according to a recent report, 50% of transactions on Snapdeal are already coming from mobile. Other e-commerce giants are also expecting to see similar trends this year.

As the number one mobile browser in India with close to 35% market share, UC Browser’s huge active user base and daily web traffic as well as easy navigation to many of India’s top e-commerce merchants allow it to have a holistic view on trends in online shopping.