Uday Bhaskar Rao, Country Head, Adva Optical Networking, India & SAARC
In my view, positioning the company is most important than a product in Telecom industry, because Company always comes up with many innovative products. The industry is suffering with stiff competition from many “me too” products. If proper attention is not given to branding, then company’s innovation goes unnoticed by the customers, even though they are perfect suit for customer needs. I like targeted canvassing, targeted marketing events and publishing advertisements in selective media than mass advertising.
