VARs becoming pivotal in accelerating Digital Transformation

DARSSHAN SOMAIYA
HEAD OF STRATEGIC PARTNER & ALLIANCES FOR INDIA AND THE SAARC REGION, HITACHI VANTARA

“Value Added Resellers play a crucial role in accelerating digital transformation. They help customers choose the right solutions, implement them effectively, and ensure long-term value. At Hitachi Vantara, VARs play a critical role in expanding market reach by delivering tailored data infrastructure and digital solutions tailored to our customer needs. Their local market knowledge, technical depth, and customer focus allow us to expand efficiently into diverse markets. They support us across the full customer lifecycle, propelling our cutting-edge technologies such as data storage, analytics, and hybrid cloud solutions in helping businesses modernize, scale, and succeed with digital transformation.

Enabling VARs Technically & Commercially

We are enabling partners to build strong expertise in next generation technologies such as Generative AI, cloud repatriation, and hybrid infrastructure. These are central to digital transformation goals today. Through our Product Showcase program, we provide partners with demo units and resources to offer proof of concept workshops and technical demonstrations directly from their locations. We also support them with joint go to market planning, training sessions, and marketing content. This combination of technical and commercial enablement helps them deliver solutions faster, increase customer trust, and play a more active role in driving business outcomes.

We work closely with each partner based on their core strengths, whether that is selling, delivering, or implementing. Our focus is on helping them grow through access to training, tools, and market opportunities. These collaborations with our partners strengthen our positioning and garner wide- spread reach for our market offerings.”