Vdopia and BlueKai sign pact over Advanced Mobile Video Targeting

Vdopia has announced that it has integrated BlueKai data to provide Vdopia's customers with advanced mobile video targeting on a global basis.

BlueKai mobile data will be integrated into Vdopia's platform for mobile audience targeting, giving its advertisers access to 330 million unique mobile users (iOS and Android). Data from BlueKai, as well as other mobile targeting partners, will enrich Vdopia's own data, resulting in segment targeting abilities that are constantly refreshed to provide broad reach at scale.

"Vdopia has always had the industry's most comprehensive set of video creative units for mobile. The addition of BlueKai data sets will vault us into a global leadership position in targeting effectiveness," says Saurabh Bhatia, Co-Founder, Chief Business Officer, Vdopia.

Vdopia already offers mobile targeting based on context, device type, time, operating system, location, demographic information and audience behaviour. The addition of BlueKai's third-party data provides additional targeting parameters to help brands reach their intended audiences with more impact and efficiency.