Veeam builds scalable success through ProPartner-first approach

SANDEEP BHAMBURE
VP & MD, INDIA & SAARC, VEEAM

Veeam’s business is fundamentally built around our partner ecosystem, operating on a 100% channel model. Every customer engagement is driven through our partners, which underscores their critical role in our growth and success, especially across India and SAARC. Through our ProPartner Network, we focus on mutual profitability, market expansion, and technology adoption, empowering partners with training, sales enablement tools, co-branded marketing assets, and joint go-to-market initiatives. This approach improves agility, scalability, and responsiveness to evolving customer needs while enabling partners to build sustainable business models centered around modern data protection, reliable backup, and ransomware recovery.

Our channel model drives cost optimization across marketing, sales, and customer support. By equipping partners to manage the full customer lifecycle, from lead generation to post-sales service, we reduce overheads, eliminate redundancy, and maximize return on investment. Programs like the Veeam Accredited Services Program (VASP) further support our partners in delivering high-quality, local, and affordable services.

We’re further enhancing our strategy through partner segmentation and expanding our MSP and cloud channel footprint to meet the growing demand for hybrid and multi-cloud data protection. This has led to stronger partner loyalty, improved deal velocity, and deeper penetration into mid-market and enterprise segments. Together with our partners, we continue to lead the market by staying aligned with changing customer requirements and delivering innovative, high-impact solutions.