Veeam's partner programs are designed to provide protection, drive profitability and enable partner’s business to grow

Amarish Karnik,
Director – Channel Sales, Alliance (India & SAARC), Veeam Software

NEED OF A PARTNER PROGRAMME

A strategic partner program is the key to a business’ success and can help drive critical business benefits such as revenue increase, brand awareness, and customer retention. To drive revenue growth, companies must wisely choose their partners based on desired business results and target audience. Vendors and partners must increasingly focus on developing knowledge-based partnership through sustained engagements. We at Veeam believe in “disruption” by bringing innovation to our product portfolio. We have seen a change in the market dynamics & hence our partner programs are always innovative & relevant. 

IMPORTANCE OF A PARTNER PROGRAMME

Veeam is a 100% channel-driven company, and this model firmly puts Veeam’s partners at the center of the ecosystem.  We rely on the commitment and knowledge of our partner networks to scale the delivery of Veeam’s services, and attain mutual business profitability. Our partner programs are committed to driving predictable profit through multiple routes to market based on our partners’ business models. Early this year Veeam announced the PartnerPerks program to increase partner engagement, reward them and encourage focused solutions adoption. This year Veeam launched the enhanced Veeam Accredited Services Partner (VASP) program to strengthen partners’ capabilities to sell, deploy and support Veeam solutions, and ensure customer satisfaction.

 MAIN CONCERNS TO ADDRESS

 While designing a partner program we follow a customer & partner centric approach. Veeam’s partner programs are simple, flexible & reliable, just like Veeam solutions. We also keep in mind how our programs can help partners in engaging with customers better. Right from the opportunity generation, to doing proof of concept and deal closures, our partner programs help partners build extensive profitable portfolio by enabling competencies at partner place. As a leader in Cloud Data Management, we understand the challenges faced by customers and as a 100% channel-driven company, we’re always there to help our partners. Our commitment to innovation and market leadership has made Veeam the preferred solution for 83% of the Fortune 500.