Vi completes ambitious goal of adding 100 towers every hour

Vi has marked a significant achievement in its network expansion efforts with the completion of its ambitious goal of adding 100 towers every hour. This milestone is a key part of the company’s ongoing drive to strengthen its infrastructure and deliver high-speed connectivity across the nation.

Following the successful FPO earlier this year, Vi has rapidly advanced its network rollout, further solidifying its position as a leading player in the Indian telecom industry. The company’s commitment to growth is reflected in the impressive pace of its infrastructure development, aimed at providing robust and seamless connectivity for all users, regardless of location.

As part of this expansion, Vi has also unveiled the latest phase of its ‘Be Someone’s We’ campaign, which highlights the power of connection and emphasizes the importance of coming together. The campaign takes on new significance with the addition of 100 towers every hour, enhancing Vi’s ability to offer reliable and fast connectivity to even the most remote and challenging areas.

At the heart of the campaign are two relatable television commercials (TVCs) that showcase Vi’s network capabilities. These films juxtapose urban and rural settings, illustrating the company’s ability to provide uninterrupted service across diverse terrains. From hilly regions to underground metros, the campaign underscores Vi’s dedication to ensuring that everyone remains connected, no matter where they are.

Avneesh Khosla, Chief Marketing Officer at Vi, said, “Be Someone’s We’ reminds everyone about the power of connections. Adding 100 towers every hour is a testament to our commitment to bringing robust connectivity to ensure that people remain connected and come together for their loved ones in little ways that go a long way.”

Rohit Dubey, Executive Creative Director at Ogilvy, the agency behind the campaign, added, "Creating the ‘Be Someone’s We, From Wherever You May Be’ campaign was a delicate balance of appealing to both the heart and mind. We wanted to weave the message of ‘100 Towers Every Hour’ seamlessly into the brand’s philosophy. The campaign highlights Vi’s unwavering commitment to connectivity, even in the most difficult regions, and we hope it enhances the consumer’s overall network experience.”

The campaign went live in conjunction with the highly anticipated Border-Gavaskar Trophy, beginning on November 22, and will reach audiences across TV, digital platforms, and other media channels. Vi’s continued network expansion and the success of this campaign reinforce the company’s promise to deliver reliable and high-quality connectivity to all of India.